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Mom Market tops $2.1 Trillion Annually
Since Maria Bailey and the BSM Media team first tabulated the annual spending of US mothers way back in 2001, the mom market has continued to grow. It took a lot of number crunching for Bailey to calculate the $1.7 trillion that is so widely quoted in today's market. However, as expenditures within this segment continued on a progressive incline, so did the need to review the numbers again to recalculate the annual spending of moms. Drum roll please ....... Today US moms spend $2.1 trillion a year. That's more than the gross national product of Portugal, New Zealand and Australia. We are often asked about the formula used when we sum it all up. The number comes from data collected from the US Census Bureau, Department of Agriculture, the agency that tracks household spending and research data regarding the control women have over household spending.
The Power of the Mom Market All Through the Year
As marketing professionals, we all know the economic power of mothers. They can make or break your brand and in the election of 2008, they will most likely elect our next President. However many marketers wait too long to capture the $2.1 trillion in annual spending of today's mothers. To help you in strategically planning your 2007 marketing calendar, the team of BSM Media has developed the Mom Marketing MapTM which highlights many of the key marketing opportunities for brands based on mom behaviors, social events and life stages. Click here for a list of a few of the events you'll want to begin planning for now.
Mom Market Immersion Summit
Ever wish you could immerse your marketing or executive team in a day of knowledge and insight of the Mom Market? Well, now you can! BSM Media is proud to offer the Mobile Mom Summit, a one-day, customized, on-site Mom Market immersion.
Your Mobile Mom Summit includes:
- Up to 9 hours of high energy, insightful Mom Market immersion
- Live mom panel comprised of diverse moms ready to discuss your business, product or service
- Industry customized content
- The most recent Mom Market research
- Keynote by Maria Bailey
- Interactive activities
- Multi-tasking mom activities
- Multi-minding brainstorming sessions
This summit is the perfect one-day learning tool for your internal clients, sales force, executive team or any cross-section group from your company seeking to learn how the mom market impacts your business. The event can be held on-site in a large conference area or as part of an off-site meeting. Companies find the content and energy superb, and in this format, it's more cost-effective than sending a few people to an offsite conference.
Here's what Mom Summit attendees are saying:
"It was definitely a good use of my time." CMO, Midwest Consumer Product Company
"You delivered on 'the vision' flawlessly. By day two, mom had taken her place in the hearts and minds of the team ... and we had lots of laughs in the process." Manager, Global Information Technology Company
Mom Market Connections
Malcomb Gladwell coined them "Connectors." One of the characteristics BSM Media has always prided itself on is serving as a Connector in the world of Mom Marketing. These connections typically evolve when one company contacts BSM Media looking for another company interested in partnering on a Mom Marketing program. BSM Media reviews the criteria and goals for the collaboration, identifies the companies with synergy and hooks them up. In an on-going attempt to be the Mom Marketing Connector, BSM Media has created Mom Market Connections. Here you will find companies who are looking for the right partner to maximize their efforts in reaching moms. When possible we will supply contact information publicly however, if anonymity is desired, we will make a virtual introduction via email. Feel free to submit your projects to Laura@bsmmedia.com or call Maria Bailey at 954-261-2145. Here are a few clients currently seeking marketing partners:
Prenatal Moms Wanted
A manufacturer of prenatal and new mom skin care products is seeking marketing partners for sampling, retail promotions and online distribution. Email maria@bsmmedia.com for more information.
Baby Product Videos
Newbaby.com is accepting videos for online product information. Contact Bob Sullivan at Bob@newbaby.com.
Seeking Board Members
The Marketing to Moms Coalition is expanding their governing board. Time commitment is flexible although a high interest in the mom market is important. Contact Bridget Brennan at bridgetbrennan@thefemalefactor.com
Grassroots Marketing Partner Wanted
A top consumer brand is seeking marketing partners to launch grassroots mom events in September and October 2007. Please contact maria@bsmmedia.com for more information.
Influencing the Influencers
BSM Media has developed a strong network of Mom Influencers around the country. To date our Mom MavensTM have hosted in-home "Chocolate Milk and Cookies Parties", Painting Parties, Premier Screenings for DVDs and On-Air programming; tested phones, foods, home appliances and consumer goods. Our Mom Mavens go through an intense screening and selection process. That's why BSM Media's Word of Mouth and Influencer programs generate response rates that are above average for word of mouth programs.
- Over 86% of BSM Media Mom Mavens tell 30-40 other moms about a product they've tested or used for our clients.
- Forty-three percent of BSM Media Mom Mavens post to a blog or comment about a product they've tested or used for our clients in other public domains.
- Mom Mavens can be utilized for your product, brand launch or promotion for as low as $50 per mom generating a very high return on investment!
For more information about BSM Media's Mom Influencer programs contact, maria@bsmmedia.com.
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