Happy New Year! The team at BSM Media wishes you a prosperous and exciting 2007! We hope that the New Year allows you to connect with moms in a way that taps into the lucrative $2 trillion Mom Market.

The 2007 Mom: Trends for the Year to Come
The New Year most likely brings with it new sales goals, mid-year budgets and strategic plans that must be executed in the next eleven months. Where will you find moms who want your products and services in 2007? Once you find your mom-consumer, how will you connect with her to make the relationship meaningful to both of you? Just as each year brings changes, so are the behaviors of moms ever-changing. The team at BSM Media thought it would be useful to you as a Mom Marketer to look at upcoming trends we've identified in today's Mom Market.

Alpha Moms: We call them Mom Mavens but regardless of what you call them, influential moms will continue to deliver your message to other moms in 2007. It was no surprise that the phrase "Alpha Mom" was one of the top new slang terms in 2006. As marketing budgets shrink, it's more important than ever to get the greatest ROI possible. Engaging Mom Mavens or Alpha Moms to deliver the message not only costs less than traditional media buys but delivers your message with intense credibility. We caution marketers however to approach Mom Mavens carefully. It's not about mailing a few samples and hoping the mom spreads the word. It's about creating a relationship with the right mom and engaging her in a mutually beneficial partnership. BSM Media has developed the Mom Matrix^©, a system of 18 common behaviors which Mom Mavens exhibit on a regular basis.

Patriot Moms: It's less than 100 days until the 2008 election campaigns begin and we predict that moms will be the deciding votes for our next President. It was the voting force of soccer moms who elected Bill Clinton and you better believe that his wife will remember that should she decide to pursue the same path. The US may or may not be ready for a female President; however, you can be assured that every candidate will be wooing the influence of today's women with children. Watch for the launch of www.momsvote2008.com in early February. It promises to be a non-partisan multi-media platform that will allow moms to share their views via video, audio and blogs.

Hybrid Moms: We've preached it for years, segmenting the Mom Market by "working" and "stay at home" categories is outdated and wrong. Two categories of "work" no longer exist and the growing number of Hybrid Moms proves it. These women who choose to integrate a career or professional work into their in-home parenting life are proud of their dual role. In fact, they even have their own magazine, Hybrid Mom, which launches with over 100,000 in circulation before the first issue is printed.

To learn about how you can tap into the Mom Market or identify future trends for your business, contact Valika@bsmmedia.com.

BSM Media's Newest Mom Professional
BSM Media continues to grow. We welcome Carlene Wegmann to our team. Carlene brings years of online & offline marketing expertise to BSM Media and is the mother of a 9 1/2 month old daughter. Here’s a little about Carlene.

Favorite food: I'm self-proclaimed foodie so that's a tough one...however, I really miss the readily available homemade sourdough bread in San Francisco
Education: BA University of Texas at Austin
Maximum hours of sleep a night: My daughter started sleeping through the night at 2 months (yes, I really do know how lucky we are!) We try to get a good 6-7 hours
Past professional experience: Marketing experience at Polo Ralph Lauren, Garden.com, Convio, JCPenney.com and American Achievement Corporation. Consulting experience with Charity Dynamics.
Favorite vacation destination: Anywhere beautiful! I would like to visit Vietnam again.
Favorite off-duty mom activity: Going on a date with my husband. A movie, dinner, or grocery shopping at the flagship Whole Foods.

Contact Carlene by email: cwegmann@bsmmedia.com